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Google:Endava planning expansion in Asia

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The United Kingdom-based company in August this year had set up its first delivery operation centre in South-East Asia located in Kuala Lumpur.

PETALING JAYA: One of Europe’s leading tech companies, Endava, has ambitious plans to use Malaysia as a launch pad to penetrate the Asia region.

The United Kingdom-based company in August this year had set up its first delivery operation centre in South-East Asia located in Kuala Lumpur.

This would also facilitate the company’s expansion into the region.

With Endava’s operations in Malaysia, the tech company, among others, is set to provide technological expertise to organisations involved in trading, mining and logistics, payments and insurance businesses.

Endava regional manager Radu Lazar told StarBiz the reason the company decided to establish its delivery operation centre is because Malaysia is a matured IT market in South-East Asia.

Furthermore, the expertise the company could tap in the local market makes it an ideal geographical location for it to expand in the region.

“We want to be physically present and closer to our customers in Asia-Pacific and in South-East Asia.

The opening of our centre here means that we are able to provide the right technological expertise closer to home,” he said.

The firm delivers end-to-end solutions, from strategy to deployment, and is present at every step of the customer journey to design, build and deploy appropriate technology that fits each client’s business needs.

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Endava has existing sales offices in Singapore, Sydney, Melbourne and Brisbane.

Lazar said as a delivery centre, it would provide technical support, digital execution, and operational delivery for customers in the region.

Elaborating on its local expansion plans, he said: “ At present, we are focused on connecting with our customers in Malaysia and the region, as well as hiring and growing the right engineers to help with precise delivery of technology solutions.

“We are also always on the lookout for fresh talent, and will be exploring partnerships with local universities as part of our long-term strategy.

“Talent has always been a priority for us. While we do appreciate deep technical knowledge, especially for engineers, we are also very focused on the character and attitude of our employees.

“For us, it is a combination of possessing both the right outlook and know-how that makes a candidate stand out,” he said.

As for competition with other technology players in Malaysia, he said Endava is highly focused on delivering digital acceleration strategies for customers.

“We believe that the journey of digital growth does not have an end-point but evolves as a continuous, iterative process.

“Unlike digital transformation, which implies a clear and finite ending, new technologies, changing business conditions, and competitive pressures mean that companies must always be moving forward and changing their digital properties,” he said.

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